3rd December 2020
Human brains are hardwired to react to and remember different color combinations and themes. The colors for logo designs are a crucial aspect on which branding depends. Colors convey messages, evoke emotions, and add brilliance to everyday things. Therefore, the logo design services choose colors that not only represent the brand’s personality but also convey the brand’s value to the target customers. The chosen colors for logo designs add depth to the logo by fashioning a visual connection of the company’s with its audience. The right color theme can visually communicate the feeling that the company is trying to project to consumers. Now close your eyes right now and think of some famous brands and their logos, chances are you’ll be able to conjure up the company’s logo colors right away. For instance Coca-Cola: red and white, Starbucks: green and white. Snapchat: white and yellow. FedEx: purple and orange.
Color is a powerful and important tool to engage customer’s emotions and pique their interest. It’s particularly important when they are being used to develop a brand identity, and brand assets like logos. Picking the right theme and combinations of colors for logo designs can be extremely tricky business. However, the logo design company is there to assist you. The professionals working at logo design services are very well aware of the color theory or color psychology. The science behind color psychology allows the owner to easily select the colors for logo design.
Working with the color theory wheel is the best way to begin when choosing colors for logo designs. The color wheel contains warm colors such as red, yellow, orange on the left side and cool colors such as blue, green, and purple on the right. Understanding the relationship between colors and how they interact on the color wheel is the key to attain a successful and timeless logo design. Moreover, color psychology plays a monumental role in branding. The professionals working at logo design company understands that the colors influence customer’s perception and make them feel a certain way, even if we don’t always realize it on a conscious level. Brands logo’s personality is rooted in its colors – are you a bold red and maroon or maybe a soft yellow-white? Logo design services know their way around color combinations, thus, they create a logo design that tells the audience exactly who the brand is and what do they do.
Think about the emotions you are trying to elicit, and how you want your consumers to respond to your brand. Therefore, professionals should be choosing the color theme, logo design services can help the brand leave a lasting impact and that shapes a more powerful connection with their audience.
The psychology behind color plays a huge role in our lives. Every day, we subconsciously make associations in our brains that trigger positive or negative emotions. We associate colors with certain emotions. For example, red with anger, love, danger, hungry while blue represents sophistication, calmness, technology, advancement.
To be very simple, the right colors for logo design are important because it stimulates our brain. We generally gain the bulk of our information about an environment through sight, and colors give meaning to whatever we are looking at. As any traffic light or stop sign demonstrates, colors can dramatically impact how we understand, perceive, and engage with the world around us.
From a branding and design perspective, color is critical. Many research studies have found that 85 percent of consumers identify color as their primary reason for buying or not buying a particular item or offer. And so here is where a logo, small as it might seem, can be very persuasive.
Here are 12 inspiring color themes destined to work for brands in 2021.
One of the dominant color trends we’ll see in 2021 are saturated, juicy colors matched with much paler hues in the framework to make the intense colors pop out more.
After a challenging year like 2020, where there was literally negativity and hopelessness all around, now with new beginnings, people are craving positivity, thus logo design services are giving us the cheerful, vivacious corals, magentas, and oranges we need right now. These rich juicy colors have a rejuvenating and uplifting effect. They are warm, refreshing, and radiates positivity. The theme with pale pinks and creamy tones creates an interesting contrast that just works. In these designs, the pale background is as important as the focal color, grounding it, and making pop.
Previously, many logo designers were shamed for using multi-color color schemes in designs. Today, things have changed. Using a color theme of vivid, sharp, and multiple colors are encouraged. Because now it stands for something meaningful than just random colors.
It’s probably why we’re seeing many logo design services are adopting gradient color schemes. Especially when it comes to logo designs, we saw many brands such as Instagram, after parting ways with the beloved vintage camera icon, the social media platform introduced a new logo with gradients back in 2016. The latest brand to take advantage of this theme is Mozilla.
Mozilla introduced its new Firefox rebranded log design in June 2019. Firefox always had a colorful icon design. But this new theme took things to the next level. Their new color palette featured a variety of colors and shades. The company says the new logo will help the brand stay to stay relevant to the future.
The use of vintage-themed colors for logo designs have become quite popular these days. Especially the logo designs that use washed-up and faded vintage colors are the ones that attract the most attention from the customers. We’ve seen this color theme for every kind of brand. From clothing labels to coffee packaging and much more.
The popularity of this theme is mainly because the vintage colors look amazing when printed on cardboard and paper bags. Moreover, these vintage colors develop a sense of nostalgia.
When we said 2021’s is all about to feel human again, we meant it. One of the biggest and most dominating color themes coming our way is color palettes focused around the beauty of human skin tones. From pink to peach, in 2021, brands and logo design services are getting under the skin with human-hued designs. And not just a tiny range of human skin tones, the designers will have a wide array to work with. In 2021, designs will work with every color of our organic rainbow, frequently making one or more human figures the focal point. Moreover, this theme brings minimalism in logos.
Minimalist spaces don’t have to feel cold or empty; this refined palette is a selection of timeless warm shades that can be used to create monochrome looks or combined to introduce subtle and engaging contrasts to space. In a world of noise, panic, and clutter, this soft theme will draw us to clarity and peace.
In 2021, people will want harmony. Customers want the comfort that comes from unity and togetherness, and that will extend to the color theme that everyone will witness in new designs. Some of these harmonious color palettes are made up of shades of all the same colors while others are collections of shades that are located next to each other on the color wheel. In any case, this theme creates a soothing gradient-like effect, but without the perfectly smooth color transitions, we’re used to seeing from gradients.
When it comes to classic theme colors for logo design, it doesn’t get any more timeless than black and white. But timeless doesn’t mean inactive. From looking at the 2020s, we believe that the black and white theme is going to be huge in 2021.
This theme works all the time because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view, they are polar opposites, but it is this contrast that makes black and white so effective together. This theme provides clean, crisp, and contemporary logos. Many professional logo designers and logo design services use it to deliver powerful and clear messages.
This color theme is a pack of punch! Red is an exciting and energizing color, and when used in a hue this bold, should be paired with something calm and neutral like whites or light pinks. It’s a great color for logo designs in terms of radiating power and efficiency. Any brand that needs to catch the eye from afar could benefit from this theme.
The 2020 Color of the Year is Classic Blue — a rich, dreamy, dark, and beautiful shade of azure. We are living in a time that requires trust and faith. With the world’s condition deteriorating due to COVID-19, humans require consistency, confidence, and faith. Therefore, the Classic Blue theme is a solid and dependable blue hue on which the world can always rely on. Every different and particular shade of blue is reflective, anchoring, and self-assured. It’s relaxed and restful and meant to offer the audience a sense of needed tranquility. For example, PayPal uses a trio of blues for that very reason.
This combo reflects Professionalism and Optimism. It’s not for nothing – blue is the most used color in logos for example Walmart, NASA, Facebook, and many more. Here, when combined with wheat-beige it reduces the seriousness of blue and accenting the lively side of yellow to create a balanced and give a professional feel.
Create a nostalgic and contemporary look. Colour is crucial to artistic expression; it can give life to ideas and introduce emotions to otherwise empty spaces.
Nostalgic Pastel is a theme for aesthetes and connoisseurs – those who appreciate design, heritage, and art history. The colors are both retro and forward-looking, bringing vintage touches to contemporary interiors and evoking the mid-century style and nostalgia.
For example, the mellow pastels, blush browns, and optimistic yellow. One of the benefits of using this theme for logo design is that these colors are refined and seductive, these colors complement and enhance, they do not dominate either they overpower.
FedEx is the first name that comes to every mind when you hear the colors orange and purple. The colors are unique and send out a message of royalty and success. The purple color is associated with wealth and luxury as it was the color that was often donned by the royals. FedEx embodies the same elements as a brand. Thus, this theme will work for brands in 2021.
You can’t go wrong with a brightly colored logo like Dunkin’ when the brand is trying to grab the audience’s attention. However, to capture the magic of nature with color themes that evoke the beauty of Earth. Forest- and garden-inspired earth tones work great. For instance, a combination of burnt sienna and yellow can create a hot desert-inspired nature palette, and dark blue with shades of silver and white can feel like a trek across the Arctic Circle. If you want your logo to feel like a specific natural setting, grab a photo of that setting, and choose its most prominent colors.
Earthy doesn’t have to be boring! Instead of constantly working with “traditional” earth tones, try incorporating the pinks, reds, and yellows that can strike that balance between dynamic and down to earth.
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