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Designer Exclusive: Lindsay Gives Insight on The Evolving Importance of Logo Designs

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Laura Flair

11th January 2021

Laura Flair
Designer Exclusive Lindsay Gives Insight on The Evolving Importance of Logo Designs

Logo designs convey the company’s value to its target audience. Logo designs evoke emotions in customers and augment why the brand matters to them and how it makes them feel. Logos require significant strategy and forethought in addition to a complex mixture of designing skills, creativity, and skillful application. Attempting to create a design that successfully serves as a visual manifestation of an entire brand is a big deal.

Therefore, brands hire custom logo designing services that create such aesthetic masterpieces. According to statistics,18% of small businesses can shell out $1,000 for their company logo. This tells how important logos are for businesses.

Basically, the logo designs are important for business because it communicates ownership, quality, and values. These tiny logos are imprinted on every product, the business card, websites, social media, and most importantly, in the minds of the target audience. Customers form their first impression of the brand by looking at and analyzing the logos. The logos are likely to be one of the first interactions customers have with the company and it’s the brand’s opportunity to make the most out of it.

The brand has to create a solid first impression, show and deliver a quality service, and visually express its purpose. A logo- a combination of text and imagery that tells customers the name of the business and creates a visual symbol that represents its vision. Logos are an important aspect of brand identity. It is important for every brand to have a classic and memorable logo because not only represents the brand everywhere but also keeps the brand differentiated from the rivals, and fosters brand loyalty.

You might ask how? It’s due to the fact that logos has meaning built within it. These meanings represent the business belief system, core values, purpose, mission, and vision of the brand. That’s what people acquire from the brand’s logo, remembers it, and tell their friends about it. Good and memorable designs not only looks professional on the surface, it also signifies something deeper about the brand. A well-designed logo by custom logo designing services instills trust and gets customers to stick around.

It informs the target clients that who you are as a brand, what you do, and how they can get benefits from you. People hire custom logo designing services because the logo has to look clean, crisp, and professional. Just in case if the logo looks unprofessional, customers will undoubtedly question how well the business is able to deliver its products and services. You might have hit the back button or picked one company over another simply because they look and seem more legit? Yeah, we -people create snap judgments and poor, dull design makes customers leave.

To keep the brand identity intact, it is important for a brand to cultivate a strong logo to stand out to consumers, ensure they remember the brand and create positive associations. Here is a quick example of NIKE. The swoosh is just a swoosh. But, the connection we have to that symbol has everything to do with their vision of making the world a better place through running. That powerful idea defined their brand and their logo communicates that, empowering their business to thrive.

Logos are also considered to be one type of advertising method that many businesses overlook but if used right it can bring great results time and time again. The importance of logo designs is evolving. Brands are putting more focus on them as people often judge the brands and make their buying decisions on the basis of logos.

Builds Brand Identity and Trust

Builds Brand Identity and Trust

The logos builds brand identity and a strong, powerful brand identity leads to the development of customer’s trust in the brand. Including the brand’s logo in the advertising campaigns can help to build your brand’s identity in the eyes of the potential customers and the overall public. Many brands like KFC have made their business and corporate identity on the basis of its logo by showing and sharing it via all their advertising methods.

The importance of these tiny logos is that without using these the public may be a little cautious or suspicious of buying stuff from the brand and hence, it can have a significant impact on end profit margin. Therefore, the more brand’s logo is displayed in advertising efforts, the more trust and identity the will garner from the public, which in turn will lead to more sales, profits, and revenue. These logos when placed on websites represents and tells the customers that they are a respected and safe site to use.

Relates With The Customers

Relates With The Customers

On a more personal level, I believe the importance of a brand’s logo is that it helps the customers relate to the product, the brand is trying to sell on a deeper level. These logos have the ability to connect and evoke a positive response from the customers.

For example, in a food app, where you are trying to order food. When some deals pop up with the brand’s logo, you might be a little cautious and will think twice before ordering it. But if that same deal had the logo of KFC, you would order away almost instantly.

What I am trying to say here is that displaying deals or the offers of the day without the brand’s logo is not going to be as impactful as what it would if you did include the logo. A brand wants its customers to relate with them and these logos do that. They bridge the connection between business and customer.

Makes The Advertising Plan Much Easier

Makes The Advertising Plan Much Easier

The digital marketplace is getting cluttered. It’s difficult to push past the crowd and make it all the way to the front. Brand’s can only advertise effectively to be discovered by the customers. Advertisements using logos as the foundation tends to be easier to plan.

While you can create a great written billboard or create ads with photographs, one must remember that not everyone will have the time to stop and read the advertisement.

This is where a custom logo designing services can help you. They create professional logos that gets imprinted in the minds of customers. Thus, brands can put the logos onto the ad alone or with minimal text/images. This will gives the targeted audience the chance to glance quickly, recognize the brand, and move on.

It Fosters Brand Loyalty

It Fosters Brand Loyalty

Customers crave consistency. As the brand grows, the logo is going to become more common to a wide range of consumers, and this familiarity and friendliness create the perception that this brand is reliable, trustworthy, and accessible.

For example, when you’re out shopping for shoes and you spot a nice pair of shoes with the Nike swoosh, you’re going to be instantly ready to buy it. Think why is that? It’s Because with Nike apparel, you know you’re in safe hands, you know they have good quality shoes, basically you, as a customer trust Nike. Trust is built on a well-designed logo, and brand loyalty is quick to follow.

Have something visual/memorable

Have something visual & memorable

Something memorable and iconic in the logo is a good idea.  Some businesses hire custom logo designing services because the professionals working there employ interesting text or remodeling part of the text in the logo to not just be a standard font.

Other businesses can add some sort of illustrated icon alongside the text part of the logo. Although there are tons of benefits of icons in logos the top most beneficial aspect of having an icon is that the brand can use the icon on its own in some situations as well.  For example, the Nike tick can appear with the Nike text or without.

Brand oriented

Brand oriented

There is absolutely no surprise to know that the majority of the population of the world feels that a brand’s logo is a reflection of their personality and status. The iconic logos such as Versace, Chanel, Louis Vuitton, and Audi all have become a status symbol for people. People who own goods that have logos of brands high and prestigious as these make them feel superior to others.

The new generations have a higher status consumption tendency; therefore, are more willing to purchase products that have famous logos on them and are prominently seen on the branded luxury products. This “brand prominence,” is a construct reflecting the impact and importance of a brand’s mark or logo on the minds of consumers.

Emotional connection

Emotional connection

The impact of logos is so strong that whenever a customer comes across the logo something quickly triggers up in their head. The sensation they feel is an emotional response, which connects brand logos to certain memories of them. For example, seeing the yellow M associated with McDonald’s could make customers think about warm, tasty burgers.

People create positive emotional reactions towards the logo which is important for the brands. The reason for this is that the emotions generated by logos are transferred to the products or companies by the consumers.

After buying a particular product, consumers who have experienced the product will associate their perception of it with its logo every time they see it. Therefore, logo designs are important for brands, businesses, and customers.

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